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The pay-per-click ad campaign is when an advertiser would pay a certain agreed amount by the search engine developers every time a user clicks on that banner. This was a good idea before it was not touched by hackers who developed a certain program to automatically click on that banner which increases the amount to be paid by the advertiser. The next paying scheme was the �pay per action�, which is harder to hack since the advertiser would only pay the search engine developers an agreed amount every time a sale would be done on that customer.
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The first step is to think about the area your business encompasses. When you join an affiliate program, you will be advertising other's endeavors on your site. Because of this, you need to make sure these products are compatible with your own. If people visiting your site aren't interested, they won't click on the ad. Considering affiliate programs operate on a pay-for-performance basis, the more traffic you can generate through those links, the more money you receive.
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